Welcome to Matrix, the new British tackle brand for match and feeder anglers of all abilities and pleasure anglers who use match styles and methods. The ethos behind Matrix is simple. To design and produce tackle which helps anglers catch more fish.

Tackle which meets the needs and demands of modern anglers and how they fish offers innovative solutions and provides excellent value. As you will see when looking at the new Matrix product range, there are some outstanding products which offer a superior alternative to what is already available. We call it fresh thinking.