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Built on Innovation.

There’s not a day that goes by when tens of thousands of anglers across the globe go fishing armed with a variety of products from the Fox International portfolio.

With the Fox, Matrix, Specialist, Predator and Fox Rage brands covering disciplines such as carp, Match, coarse, traditional predator and modern lure fishing, Fox International is firmly established as one of the leading tackle manufacturers in Europe. The company originates from Essex, UK, where Cliff Fox launched his first-ever Fox International angling product – a metal ruler showing size limits of certain species of fish caught in UK matches (when anglers had to fish to a set of size limit rules).

In recent years, the company has continued to grow from strength to strength and now currently sells well in excess of 3,000 products in over 30 countries, including the USA, Japan and Russia. The Fox portfolio of brands has a number of flagship products that help to reinforce a formidable reputation for innovation and quality. In the carp market, items such as Micron bite alarms, Flatliner bedchairs, Edges accessories, Supa Brolly shelters, FX11 reels and Rapide PVA bag systems have all contributed to Fox being widely regarded as ‘the brand’ to own. In addition, Matrix also has a number of standout products including Super Box seat boxes, Evolution feeder systems, Quad Rollers and 3D seat box accessories. Furthermore, Fox Rage has fast become a firm favourite with the modern predator angler offering a wide range of top quality products for lure angling. With a host of soft and hard baits, rods, reels, clothing and luggage, Fox Rage is set for continued rapid growth over the coming years.

Fox International has a long heritage built on innovative, high-quality performance products that have been designed by anglers for anglers and it is this ethos that will see the company continue to supply the products that our customers require and to the exacting standards that they expect of the team here at Fox…